Vitrina Advertising and the Business Women Association (AFA) Cluj worked together in organising CuGet Olympics, a general knowledge competition for the young of Cluj, which is about to become one of the most important competition of its kind in Romania.
The contest was launched at the beginning of November in 2015 and more than 7,500 young people from Cluj were eager to test their general knowledge. After three rounds of qualifiers, the best of them entered the televised finals in April 2016. The prizes for this contest were in the total amount of 40,000 lei.
To reach the target audience – young people aged 14-25 from Cluj-Napoca – the agency created a modern visual identity. The communication campaign included multiple media channels: online (official website, local media and social media), outdoor (displays in popular areas), radio and TV (animated spots).
The team dedicated to the CuGeT project is formed by Iulia Romana Pop (Project Manager), Raluca Crișan (PR Executive), Rolland Cherecheș (Graphic Designer), Adela Negrea (Copywriter), Andrei Coste (Head of Digital Implementations), Adrian Săvoiu (DTP), Dan Cerbănic (Outdoor Manager) and Șoimița Crișan (Traffic Manager).
The official site of the competition is: www.cuget.afacj.ro