We strongly believe that one can fully appreciate a service only after giving it a try. And we also believe that in these stressful times everybody deserves some indulgence. With these ideas in mind, we started, alongside our client Thai Therapy, the first center dedicated to Thai massage and culture in Transylvania, organizing a special event for opinion leaders from Cluj, at the beginning of the 2017.
Journalists, bloggers and influencers have accepted the challenge to let aside all worries and devices that keep them connected to reality 24/7 for a few hours at Thai Therapy dedicated exclusively to their wellbeing. Each guest benefited from a personalized experience that helped them better understand the Thai Therapy philosophy, based on profound relaxation, harmony and inner balance. They personally felt what massage and traditional Thai rituals mean, especially when they are performed by Thai therapists, graduates of the Royal Academy in Thailand, and how these practices can improve one’s health and contribute to one’s wellbeing.
The campaign was a success among the participants, helping us build the brand notoriety of Thai Therapy in the community. The Vitrina Advertising team involved in the project was formed by Anca Ursa (Account Manager), Raluca Crișan (PR Manager) and Iulia Romana Pop (PR Executive).