An integrated campaign for Terran – Synus
Services: Creative concept, OOH, DTP, online campaign, radio campaign
Challenge: Terran, a concrete tile manufacturer from Hungary, present on the Romanian market for more than 10 years, decided to develop a local communication campaign, at the beginning of 2015. Following the campaign, conceived by our agency, focused on their new product on the Romanian market, Synus, an easier and more durable product, Terran registered a growth of 25% in 2015, compared to the previous year, without changing the production process or the market prices. The agency continued the campaign in the following year as well.