Positioning, branding and communication for Optimus Nova Center, the first class A office building in Florești

Client: Optimus Nova Center

Services: positioning strategy, naming, logo and branding, brand identity manual, communication concept, programming & web design, 360 ° opening event organization, materials: office kit, leaflets, production services, media promotion

Challenge: Optimus Nova Center is a project of premieres: the first class A office building in Florești, the first office with a smart facade in the region and the first project for business spaces inaugurated by Optimus City Investments. All this has challenged our team to find the best positioning strategy and the visual identity to communicate this vast project.

Thoroughly thought out, correctly built and oriented towards innovation through its unique facade, with a media content display, Optimus Nova Center has the potential to become the ideal workplace. One of the strengths of the project is the positioning in an area not yet exploited for business spaces. The Class A office building Optimus Nova Center responds to a real need: increasing the number of active people living in the area (Florești, Mănăștur, Grigorescu) who want to get to work effortlessly and fast.

The inauguration organized by the agency took place in June 2019, with a reception which had among its attendees over 60 partners, officials and members of the press.

Departments involved: Creation, DTP, Web, Media, BTL and PR, Production, Traffic, Customer Service.

The collaboration between Vitrina Advertising and Optimus Nova Center continued with an online and offline promotion campaign.

More about Optimus Nova Center: https://optimusnovacenter.ro