For our partners Wörwag Pharma, we brought into the spotlight a product dedicated to active people: Vaxicum Sport, an ointment that relaxes and soothes strained muscles. Ideal for a gentle relaxing and revitalizing massage after intense physical effort, the German company’s product is innovative and can be used by both professional and amateur athletes and, in general, by all those careful about their health.
The communication campaign developed by Vitrina Advertising for Vaxicum Sport focuses on the concept of relaxation and includes creative, digital, media, outdoor, and production services. We created video and audio spots, testimonials, creative concepts, presentation and promotional materials. The communication channels used are online, radio, outdoor, and direct sampling. Vaxicum Sport is also promoted at sport and medical events.
Wörwag Pharma is a German family company founded in 1965, which celebrates 20 years on the Romanian market in 2018. Its philosophy is centered on people, and the team has more than 700 people worldwide.
The Vaxicum Sport project is managed with the support of the Creative department (Teodora Olaru, Valentina Dumitrescu), DTP (Adrian Săvoiu, Marius Măcișan, Ionuț Hușanu), media (Georgeta Cerbănic), online (Andra Morăreanu), traffic (Șoimița Crișan), outdoor (Dan Cerbănic), production (Helmer Norbert).