Client: Siceram

Services: Creative concept, visual identity, radio production, OOH,

Challenge: In order to build a new identity, our agency looked for inspiration in the new product’s values: human, warm, natural. The main unique selling proposition used was the element of innovation: tiles with built-in isolation.The identity was used on different supports, for e.g. communication materials, packaging, online.The campaign’s objectives were to increase the brand’s awareness and to introduce a new product on the market: Termobloc, on a national level and to promote a product on the market: the tiles with built-in isolation.For this project, Vitrina created the product’s identity and promoted it through OOH, radio and online. The key visuals were showcased in the distribution centers, on Romania’s biggest cities billboards but also online, on construction websites. The radio spot was aired on the biggest national radio stations.