BT’s subsidiary in Italy

Client:  Banca Transilvania

Services: creative concept, graphic design, DTP

Challenge: the agency created the concept for the opening the client’s first subsidiary in Italy – BT Roma. After the inauguration, the agency delivered a series of campaigns to promote the bank’s products, targeted especially, but not only at Romanians in Italy. Among the products personalizes by Vitrina Advertising were: the VISA card design, advertising concept and campaign, the promo campaign for opening a bank account at BT Italia, money transfer campaign and a campaign that promotes the housing loan they offer