Client: Iulius Group

Services: integrated campaign: creative concept, outdoor, direct marketing, PR, BTL, photo and video services, promotionals, radio and TV spot, media

Challenge: Palas Iași was launched in 2012 and it was one of the most important events for the retailers, for the investors but also for the grand audience. Our campaign launched with a series of key-visuals that showed  what the shopping mall has to offer: it’s a place in which you can spend your time in various ways: by enjoying a ride in a Venetian carousel, to watch a movie, to enjoy a meal on the terrace or a walk in a park. Palas Mall is a real lifestyle. The opening took place for 4 days and offered tens of cultural events, even a world record was established a new world record: the biggest launch of lit lanterns in the world. The Guinness World Record Book recorded the whole process, where over 30.000 locals were present and 12.740 lanterns were lit and launched in the air.