Playlist Challenge

Client: Iulius Mall Cluj

Services: creative concept, graphic design, production, DTP, design and stand production

The challenge was to create an exhibition space to promote the marketing campaign developed by Iulius Mall Cluj, in which, shopping and music enthusiasts get the chance to win invitations at some of the coolets music festivals: Sziget, Electric Castle and Untold. The participants get to choose the festival they want to go to and compete by recognizing as many songs as possible, played by the festival’s headliners, in a décor created especially for the competition.