La Casa – a brand with character

Client: La Casa

Services: Creative concept, visual identity, auto design, DTP

Challenge: La Casa enters Cluj-Napoca’s market in 2013 with a new concept, inspired by the western culture, offering bakery products made with slightly unusual ingredients for the Romanian market. Among other products they serve pastry, sweets and savoury dishes. The visual identity was conceived in order to transmit the brand’s values: warmth, tradition and to be representative and hard to forget.