Vardo – An identity for the joy for life

Client: Domeniul Coroanei Segarcea

Services: Creative concept, Design, DTP, visual identity

Challenge: Vardo is the gypsy name of a covered wagon and, by extension, the metaphorical gypsy caravan’s picture and its micro-universe. As wine only needs water, sun, land and air to bear fruit, so the true gypsy spirit only needs these four elements of nature to be able to express his freedom, making his own destiny. We choose these values and created a visual identity for the new red wine collection inspired by the joy for life of Gypsies.