AFA and Vitrina rewarded general knowledge at CuGeT

Client: Asociația Femeilor de Afaceri (AFA) Cluj

Services: creative concept, brand identity, naming, graphic design, video production, web design, online campaign, event planning, PR, production, DTP, print, outdoor

Challenge: CuGeT was born at the initiative of AFA Cluj, the Association for Business Women, which had the desire to increase the statement’s value that general knowledge is cool, especially for young people. The agency’s objectives were to create an identity for the brand and to promote the event in order to get as many people as possible to register, but also to promote the brand and the organizers.

The first edition has reached its objectives: over 7.500 people signed up for the event and 22 colleges participated also, the project had 19 partners (media, institutional, sponsors), generated over 100 press articles and approximately 30 news and TV articles. The finale was broadcasted, as a TV and show, on TVR Cluj. The agency implemented the second edition and works on the next edition of the competition.