Time builds trust. Viva City Residence, 10 years in Cluj-Napoca.

Success can be measured by time. 10 years ago, Vitrina Advertising created the visual identity for Viva City, a visionary real-estate project that has become a symbol for Cluj-Napoca. This is how our long-term partnership started, and now we’re celebrating it with an anniversary communication campaign.

For 10 years, Viva City builds comfort, safety and, quality in Cluj-Napoca. Viva City Residence is a premium real-estate project that develops the vision of creating homes, not just buildings, and to offer the much-desired familiar feeling.

For all those who are celebrating their decision every day, the anniversary Viva City Garden Party was the perfect opportunity to spend time outdoors, chatting, enjoying time spent with the family, serving childhood sweets while listening to a piano concert.

Driven by the desire to celebrate together with their clients, Viva City Residence has launched a communication campaign to announce their 10% discount for apartments during 1 August and 30 September.

“Vitrina Advertising has been by our side since the first step and we appreciate the team’s passion and enthusiasm in the past 10 years. Our reliable partner, Vitrina Advertising, has brought us closer to our potential customers and has put many <bricks> in the construction of the <home, at Viva city Residence>” Ruxandra Petrescu, Commercial Director

Vitrina Advertising developed the integrated communication campaign: online, OOH, radio, indoor.


Ioana Căprar – Business Development Manager, Rolland Cherecheș – Art Director, Valentina Dumitrescu – Copywriter, Cătălina Ciolan – Creative Director, Iulia Romana Pop – BTL Manager, Alexandru Lorint – BTL Executive, Andreea Chiș – Media Specialist, Andra Morăreanu – Digital Specialist.