What would we do without "U"?

Client: Banca Transilvania


Services: An integrated campaign: strategy, creative concept, graphic design, online campaign, indoor and outdoor billboards.


Our challenge was to come up with a campaign focused on motivating the community from Cluj to support the local sports team. For “U” supporters, the team means more than just a group of people playing a sport; it represents community, strength, and courage. But what does this mean for others, for those who are not fans? How can we make them understand the importance of “U” in a supporter’s life?Just how important is the letter “U” for us?

What would we do without it? Without U?

What would I do, what would you do, without “U”? – the eternal question in the most famous slogan for the U-BT football and basketball teams in Cluj-Napoca.