A Thai campaign for Thai Therapy
Client: Thai Therapy
Services: An integrated campaign: creative concept, OOH ads, online campaign, direct marketing, PR, foto-video shooting, promotionals.
Challenge: To increase the awareness for the first Thailand inspired relaxation center in Transylvania, Vitrina Advertising created a complex integrated campaign. A great challenge was to get close to our target audience. In order to succeed, the agency developed a truly special direct marketing campaign: 200 hand written letters, together with a booklet and an invitation were sent to local personalities and key people in the city’s companies.